Marketing Management Graduate Certificate

Online Marketing Certificate

An online marketing certificate for business professionals

The Graduate Certificate in Marketing Management provides students with a foundation in marketing principles and allows students to develop deeper knowledge in areas of interest, including:

  • Strategy and planning
  • Sales management
  • Consumer behavior
  • Services marketing
  • Market research

The program benefits current MBA students, as well as business people seeking to gain additional marketing knowledge.

What you learn

Online certificate courses, taught by College of Business Department of Marketing professors, are designed to provide industry-specific knowledge relevant to marketing and the impacts to the business environment. Topics of study include:

  • Product development
  • Value capture
  • Marketing strategy analysis
  • Conducting focus groups
  • Consumer behavior
  • B2B sales strategies
  • Customer satisfaction

Apply credits toward your MBA

Courses successfully completed with a grade of "B" or better as part of the marketing management certificate may also count toward elective credit hours required for completion of CSU’s online Master of Business Administration (M.B.A.), after formal admission per University transfer policies. However, successful completion of the courses or certificate does not guarantee admission to the degree program.

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