Main Navigation
Apply Now Request Info


Loading...

MKT 670 - Digital Marketing

  • 1 credit
View available sections

Overview of digital marketing tactics. Focuses on the practical application of tactics in support of basic business strategies as they apply to the online world of marketing, including websites, analytics, content marketing, email marketing, and emerging technologies, among other digital based topics. Particular focus will be given to measurement in a digital world through analytics and metrics. This is a partial semester course.

Prerequisite

BUS 655 (with a C [2.0] or better); with a C [2.0] or better

Instructors