Overview of digital marketing tactics. Focuses on the practical application of tactics in support of basic business strategies as they apply to the online world of marketing, including websites, analytics, content marketing, email marketing, and emerging technologies, among other digital based topics. Particular focus will be given to measurement in a digital world through analytics and metrics. This is a partial semester course.
This course can be applied toward:
BUS 655 (with a C [2.0] or better); MKT 601 (with a C [2.0] or better).
Textbooks and Materials