MKT 670 - Digital Marketing

  • 1 credit
View available sections

Overview of digital marketing tactics. Focuses on the practical application of tactics in support of basic business strategies as they apply to the online world of marketing, including websites, analytics, content marketing, email marketing, and emerging technologies, among other digital based topics. Particular focus will be given to measurement in a digital world through analytics and metrics. This is a partial semester course.

This course can be applied toward:

Prerequisite

BUS 655 (with a C [2.0] or better); MKT 601 (with a C [2.0] or better).

Important Information

Active-duty military, spouses of active military personnel, veterans, employees of corporations with an arranged discount program, federal and state employees (CO state employees are not eligible) must contact the MBA Advisors to receive the tuition reduction code prior to registering for courses. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will be given only if you provide the appropriate code at the time of registration. Call (970) 491-2865 or email mbaadvisor@business.colostate.edu

Instructors

Arnold Robinson

arnold.robinson@colostate.edu

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