Select one of the options below:
Overview of digital marketing tactics. Focuses on the practical application of tactics in support of basic business strategies as they apply to the online world of marketing, including websites, analytics, content marketing, email marketing, and emerging technologies, among other digital based topics. Particular focus will be given to measurement in a digital world through analytics and metrics. This is a partial semester course.
BUS 655 (Marketing Management); Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR).