BUS 656 - Marketing Strategy and Planning

  • 2 credits

Basic marketing strategy analysis, formulation, evaluation and implementation concepts and tools.

Prerequisite

BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx

Instructors

Joseph Cannon

(970) 491-6609 | Joe.Cannon@business.colostate.edu

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