BUS 656 - Marketing Strategy and Planning

  • 2 credits

Basic marketing strategy analysis, formulation, evaluation and implementation concepts and tools.


BUS 655 (Marketing Management).

Important Information

Active-duty military, spouses of active military personnel, veterans, employees of corporations with an arranged discount program, federal and state employees (CO state employees are not eligible) must contact the MBA Advisors to receive the tuition reduction code prior to registering for courses. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will be given only if you provide the appropriate code at the time of registration. Call (970) 491-2865 or email mbaadvisor@business.colostate.edu

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx


Joseph Cannon

(970) 491-6609 | Joe.Cannon@business.colostate.edu

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