BUS 656 - Marketing Strategy and Planning

  • 2 credits

Basic marketing strategy analysis, formulation, evaluation and implementation concepts and tools.

Prerequisite

BUS 640 (Financial Principles and Practice); BUS 655 (Marketing Management).

Important Information

Military, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time

of enrollment. Call (800) 491-4622 ext. 4 or email mbaadvisor@business.colostate.edu

Textbook and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx

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