BUS 656 - Marketing Strategy and Planning

  • 2 credits
View available sections

Basic marketing strategy analysis, formulation, evaluation and implementation concepts and tools.

Prerequisite

BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx

Instructors

Joseph Cannon

(970) 491-6609 | Joe.Cannon@business.colostate.edu

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