BUS 655 - Marketing Management

  • 2 credits
View available sections

Examines processes of customer value creation (e.g., product development, communications, distribution) and value capture (e.g. pricing).

This course can be applied toward:

Prerequisite

BUS 500 (Business Systems and Processes) or concurrent registration.

Textbooks and Materials

Instructor will provide link to online materials before class starts. See Canvas course page.

Instructors

Joseph Cannon

(970) 491-6609 | Joe.Cannon@business.colostate.edu

Read ValuED at blog.online.colostate.edu
  • (970) 491-5288
  • Toll Free: (877) 491-4336
  • 2545 Research Blvd. Fort Collins, CO 80526
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