Close WarningATTN International Students: On July 6, 2020, the U.S. Dept. of Homeland Security issued guidance regarding international students on F and M visas and their ability to take online classes this fall. Please visit our policies page to learn more.

BUS 655 - Marketing Management

  • 2 credits
View available sections

Examines processes of customer value creation (e.g., product development, communications, distribution) and value capture (e.g. pricing).


BUS 500 (Business Systems and Processes) or concurrent registration.

Textbooks and Materials

Instructor will provide link to online materials before class starts. See Canvas course page.


Joseph Cannon

(970) 491-6609 |