BUS 655 - Marketing Management

  • 2 credits

Examines processes of customer value creation (e.g., product development, communications, distribution) and value capture (e.g. pricing).

Prerequisite

BUS 500 (Business Systems and Processes) or concurrent registration.

Textbooks and Materials

Instructor will provide link to online materials before class starts. See Canvas course page.

Instructors

Joseph Cannon

(970) 491-6609 | Joe.Cannon@business.colostate.edu

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