Main Navigation
Apply Now Request Info


Loading...

MKT 650 - Marketing Data Analytics I (Fundamentals of Data Analytics)

  • 2 credits

Examine the pivotal role of marketing research in the data analytics process. Emphasis on research design, experimental design, sampling theory and various data collection methods. Evaluate the reliability and validity of marketing research data and data analysis tools (SPSS/SAS/R) and report on research findings.

Prerequisite

BUS 601 (Quantitative Business Analysis); BUS 655 (Marketing Management)

Instructors

Chris Berry

9704913934 | Chris.Berry@colostate.edu