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This course will introduce you to quantitative marketing research. A significant amount of the class is designing, executing in an online survey platform, analyzing in statistical computing software, and crafting insights and business recommendations from a survey. Students are encouraged to execute a survey that will inform a real business challenge they are facing in their work. Additional topics include experimental design and causal inference, sampling, the marketing research industry, and marketing research code of standards.
BUS 601 (Quantitative Business Analysis); BUS 655 (Marketing Management)