BUS 601 - Quantitative Business Analysis

  • 2 credits
View available sections

This course will cover the areas of basic descriptive and inferential statistics; the use and management of information; decision tools and concepts; and quality control.

Prerequisite

BUS 500 (Business Systems and Processes) or concurrent registration.

Textbooks and Materials

Please consult the CSU Bookstore for textbook information:

http://www.bookstore.colostate.edu/home.aspx

Instructors

Kelly D. Martin

(970) 491-7269 | Kelly.Martin@colostate.edu

Dr. Kelly D. Martin is Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University in Fort Collins. She joined CSU in 2007, and currently teaches Quantitative Business Analysis across the College of Business MBA Programs. She is coauthor of the book, The Intelligent Marketer’s Guide to Data Privacy. Kelly is incoming Coeditor-in-Chief of the Journal of Public Policy & Marketing. Kelly holds a bachelor’s degree from Gonzaga University, an MBA from the Heider College of Business at Creighton University, and a Ph.D. from the Carson College of Business at Washington State University, where she was Outstanding Graduate Student for Research. Prior to academia, she worked as a marketing director in the assisted living industry.

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