MKT 621 | Search Engine Marketing and Optimization

1 credit

Focuses on search engine optimization (SEO) and search engine marketing (SEM). Students will improve the visibility of webpage(s) in the “organic results” through a variety of SEO tactics. Use paid activities (using the Google AdWords platform) to drive traffic from the search engine results page. Emphasizes application of class frameworks and concepts.

This course can be applied toward:

Business Administration (M.B.A.)

Prerequisite

BUS 655 (Marketing Management). Admission to a master's program in business.

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Arnold Robinson

arnold.robinson@colostate.edu

Not currently available

MKT 621 - Search Engine Marketing and Optimization

Prerequisite

Textbooks and Materials

Instructors

Arnold Robinson

Not currently available

Sign up below and we’ll notify you when this course is open for registration.

First name

Last name

Email address

Questions?

Apply Now

Request Information