MKT 621 - Search Engine Marketing and Optimization

  • 1 credit

Focuses on search engine optimization (SEO) and search engine marketing (SEM). Students will improve the visibility of webpage(s) in the “organic results” through a variety of SEO tactics. Use paid activities (using the Google AdWords platform) to drive traffic from the search engine results page. Emphasizes application of class frameworks and concepts.

This course is not approved toward the Graduate Certificate in Marketing Management.

This course can be applied toward:


BUS 655 (Marketing Management). Admission to a master's program in business.

Important Information

Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. Call 1-800-491-4622 or email

Textbooks and Materials

Please consult the CSU Bookstore for textbook information:


Arnold Robinson