Focuses on search engine optimization (SEO) and search engine marketing (SEM). Students will improve the visibility of webpage(s) in the “organic results” through a variety of SEO tactics. Use paid activities (using the Google AdWords platform) to drive traffic from the search engine results page. Emphasizes application of class frameworks and concepts.
This course is not approved toward the Graduate Certificate in Marketing Management.
This course can be applied toward:
BUS 655 (Marketing Management). Admission to a master's program in business.
Textbooks and Materials