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MKT 621 - Search Engine Marketing and Optimization

  • 1 credit

Focuses on search engine optimization (SEO) and search engine marketing (SEM). Students will improve the visibility of webpage(s) in the “organic results” through a variety of SEO tactics. Use paid activities (using the Google AdWords platform) to drive traffic from the search engine results page. Emphasizes application of class frameworks and concepts.


BUS 655 (Marketing Management); Admission to a master's program in business.; Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR)

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: