MKT 621 - Search Engine Marketing and Optimization

1 credit

Focuses on search engine optimization (SEO) and search engine marketing (SEM). Students will improve the visibility of webpage(s) in the “organic results” through a variety of SEO tactics. Use paid activities (using the Google AdWords platform) to drive traffic from the search engine results page. Emphasizes application of class frameworks and concepts.

This course can be applied toward:

Business Administration (M.B.A.)

Prerequisite

BUS 655 (Marketing Management). Admission to a master's program in business.

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Arnold Robinson

arnold.robinson@colostate.edu

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Section 801 (Online)

Registration closed

Date

Jan. 18 - Mar. 13, 2022 (8 wks.)
Drop and withdrawal deadlines
- 100% tuition and fees refunded
  
  January 25, 2022
- 50% tuition refunded with 'W' grade
  
  February 14, 2022
Instructors:

Arnold Robinson
Tuition

$998

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