Focuses on search engine optimization (SEO) and search engine marketing (SEM). Students will improve the visibility of webpage(s) in the “organic results” through a variety of SEO tactics. Use paid activities (using the Google AdWords platform) to drive traffic from the search engine results page. Emphasizes application of class frameworks and concepts.
Prerequisite
BUS 655 (Marketing Management); Admission to a master's program in business. This is a partial-semester course.
Textbooks and Materials
Instructors
