MKT 621 - Search Engine Marketing and Optimization

1 credit

Focuses on search engine optimization (SEO) and search engine marketing (SEM). Students will improve the visibility of webpage(s) in the “organic results” through a variety of SEO tactics. Use paid activities (using the Google AdWords platform) to drive traffic from the search engine results page. Emphasizes application of class frameworks and concepts.

This course can be applied toward:

Business Administration (M.B.A.)

Prerequisite

BUS 655 (Marketing Management). Admission to a master's program in business.

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Arnold Robinson

arnold.robinson@colostate.edu

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Section 801 (Online)

Registration closed

Date

May. 26 - Jul. 19, 2020 (8 wks.)
Drop and withdrawal deadlines
- 100% tuition and fees refunded
  
  June 2, 2020
- 50% tuition refunded with 'W' grade
  
  June 22, 2020
Instructors:

Arnold Robinson
Tuition

$998

This course section is reserved for online students only. A parallel course section may be available for campus students in RAMweb.

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MKT 621 - Search Engine Marketing and Optimization

Prerequisite

Textbooks and Materials

Instructors

Arnold Robinson

Sign up below and we’ll notify you when this course is open for registration.

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Section 801 (Online)

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