This course will take a look at the key conceptual underpinnings of personal selling as an element of marketing. We will take a managerial approach in exploring sales strategies, sales tactics and best practices in professional selling. The primary context for the course is business-to-business (B2B) selling, however a great deal of the course concepts are relevant for direct-to consumer situations. The course examines the entire sales process, with particular emphasis on relationship selling, planning and delivery of sales presentations, and trust-building techniques.
This course can be applied toward:
BUS 655 (Marketing Management).
Textbooks and Materials
John Weiss, a faculty member at Colorado State for 28 years, has taught such courses as distribution channel management, market research and analysis, marketing management, buyer behavior, and integrated marketing communications. He brings a diversity of experience including market development and research consulting work, extensive publishing, and teaching at several major universities.