MKT 610 - Qualitative Marketing Research Methods

  • 1 credit
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Overview of qualitative research methods including focus groups, in-depth interviews, observations, and projective techniques. This is a partial-semester course.


BUS 655 (Marketing Management).

Important Information

Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. Call 1-800-491-4622 or email

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: