MKT 610 - Qualitative Marketing Research Methods

  • 1 credit

Overview of qualitative research methods including focus groups, in-depth interviews, observations, and projective techniques. This is a partial-semester course.

This course can be applied toward:

Prerequisite

BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Lisa Wellington

lisa.wellington@colostate.edu

Read ValuED at blog.online.colostate.edu
Colorado State University
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