MKT 610 | Qualitative Marketing Research Methods

1 credit

Overview of qualitative research methods including focus groups, in-depth interviews, observations, and projective techniques. This is a partial-semester course.

This course can be applied toward:

Business Administration (M.B.A.)

Prerequisite

BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Dave Gilliland

dave.gilliland@colostate.edu

1 section available

Section 801 (Online)

Registration ends Friday, May 24, 2019.

Date

May. 27 - Jul. 21, 2019 (8 wks.)
+ Show drop and withdrawal deadlines
Drop and withdrawal deadlines
- 100% tuition and fees refunded
  
  June 4, 2019
- 50% tuition refunded with 'W' grade
  
  June 24, 2019
Instructors:

Dave Gilliland
Tuition

$974

This course section is reserved for online students only. A parallel course section may be available for campus students in RAMweb.

Click here to learn more about military and other discounts.

MKT 610 - Qualitative Marketing Research Methods