MKT 610 - Qualitative Marketing Research Methods

  • 1 credit

Overview of qualitative research methods including focus groups, in-depth interviews, observations, and projective techniques. This is a partial-semester course.


BUS 655 (Marketing Management).

Important Information

Active-duty military, spouses of active military personnel, veterans, employees of corporations with an arranged discount program, federal and state employees (CO state employees are not eligible) must contact the MBA Advisors to receive the tuition reduction code prior to registering for courses. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will be given only if you provide the appropriate code at the time of registration. Call (970) 491-2865 or email

Textbooks and Materials

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.


  • Collecting Qualitative Data (2013)
    Greg Guest, Emily E. Namey & Marilyn L. Mitchell
    ISBN: 978-1-4129568-4-7

Please consult the CSU Bookstore for textbook information: