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MKT 610 - Qualitative Marketing Research Methods

  • 1 credit

Intro to the qualitative marketing research toolkit: asking good questions in 1:1 interviews or group discussions or online discussion boards or user testing, analyzing what you heard about why and how people buy, informing business decision making. In this course you will conduct research to address a real business challenge of your choosing.

Prerequisite

BUS 655 (Marketing Management)

Instructors