MKT 610 - Qualitative Marketing Research Methods

1 credit

Intro to the qualitative marketing research toolkit: asking good questions in 1:1 interviews or group discussions or online discussion boards or user testing, analyzing what you heard about why and how people buy, informing business decision making. In this course you will conduct research to address a real business challenge of your choosing.

Prerequisite

BUS 655 (Marketing Management)

Instructors

Lisa Wellington

lisa.wellington@colostate.edu

Sign up below and we’ll notify you when this course is open for registration.

Section 801 (Online)

Registration closed

Date

Oct 17 - Dec 18, 2022 (9 wks.)
Time:

Asynchronous
Drop and withdrawal deadlines
- 100% tuition and fees refunded
  
  October 24, 2022
- 50% tuition refunded with 'W' grade
  
  November 13, 2022
- No tuition refunded and 'W' grade
  
  November 24, 2022
Instructors:

Lisa Wellington
Tuition

$998

Listed tuition is subject to Board of Governors’ approval in early summer

Questions?

Ask About This Course