MKT 610 | Qualitative Marketing Research Methods

1 credit

Overview of qualitative research methods including focus groups, in-depth interviews, observations, and projective techniques. This is a partial-semester course.

This course can be applied toward:

Business Administration (M.B.A.)

Prerequisite

BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Lisa Wellington

lisa.wellington@colostate.edu

1 section available

Section 801 (Online)

Registration ends Friday, October 15, 2021.

Date

Oct. 18 - Dec. 19, 2021 (9 wks.)
+ Show drop and withdrawal deadlines
Drop and withdrawal deadlines
- 100% tuition and fees refunded
  
  October 26, 2021
- 50% tuition refunded with 'W' grade
  
  November 17, 2021
Instructors:

Lisa Wellington
Tuition

$998

MKT 610 - Qualitative Marketing Research Methods