MKT 610 | Qualitative Marketing Research Methods

1 credit

Overview of qualitative research methods including focus groups, in-depth interviews, observations, and projective techniques. This is a partial-semester course.

This course can be applied toward:

Business Administration (M.B.A.)

Prerequisite

BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Lisa Wellington

lisa.wellington@colostate.edu

Not currently available

MKT 610 - Qualitative Marketing Research Methods

Prerequisite

Textbooks and Materials

Instructors

Lisa Wellington

Not currently available

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