This course is designed to provide an overview of consumer behavior. Often times, effective marketing practices center on understanding and satisfying consumers' needs and wants. The focus of the course is to understand the role of consumers in society and on its relevance to marketing managers. This is a partial-semester course.
This course can be applied toward:
BUS 655 (Marketing Management).
Active-duty military, spouses of active military personnel, veterans, employees of corporations with an arranged discount program, federal and state employees (CO state employees are not eligible) must contact the MBA Advisors to receive the tuition reduction code prior to registering for courses. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will be given only if you provide the appropriate code at the time of registration. Call (970) 491-2865 or email firstname.lastname@example.org
Textbooks and Materials