MKT 661 - Consumer Behavior

  • 1 credit

This course is designed to provide an overview of consumer behavior. Often times, effective marketing practices center on understanding and satisfying consumers' needs and wants. The focus of the course is to understand the role of consumers in society and on its relevance to marketing managers. This is a partial-semester course.


BUS 655 (Marketing Management).

Important Information

Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. For more information, call 1-800-491-4622 or email

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: