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MKT 661 - Consumer Behavior

  • 1 credit
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This course is designed to provide an overview of consumer behavior. Often times, effective marketing practices center on understanding and satisfying consumers' needs and wants. The focus of the course is to understand the role of consumers in society and on its relevance to marketing managers. This is a partial-semester course.


BUS 655 (Marketing Management)

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: