Close WarningATTN International Students: On July 6, 2020, the U.S. Dept. of Homeland Security issued guidance regarding international students on F and M visas and their ability to take online classes this fall. Please visit our policies page to learn more.

MKT 661 - Consumer Behavior

  • 1 credit
View available sections

This course is designed to provide an overview of consumer behavior. Often times, effective marketing practices center on understanding and satisfying consumers' needs and wants. The focus of the course is to understand the role of consumers in society and on its relevance to marketing managers. This is a partial-semester course.

This course can be applied toward:

Prerequisite

BUS 655 (Marketing Management).

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx.

Instructors

Loading...