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Marketing Management Graduate Certificate

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Certificate at a Glance

Certificate at a Glance

Certificate at a Glance

Delivery

Online
Credits

9 credits

Additional prerequisite coursework may be required
Tuition

$998 per credit
- Includes Student Services
- Fees assessed separately
- Financial aid is available; eligibility determined on an individual basis
Time frame

Can be completed in 2 semesters
Certificate awarded

Graduate Certificate in Marketing Management
Offered by

College of Business

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Curriculum

Required Courses:

BUS 655– Marketing Management (2 cr.)
BUS 656– Marketing Strategy and Planning (2 cr.)

Choose 5 credits from the following:

MKT 610– Qualitative Marketing Research Methods (1 cr.)
MKT 621– Search Engine Marketing and Optimization (1 cr.)
MKT 661– Consumer Behavior (1 cr.)
MKT 662– Strategic Selling for Business Customers (1 cr.)
MKT 667– Service Marketing Management (1 cr.)
MKT 670– Digital Marketing (1 cr.)

Program total credits: 9

Admission to a business graduate program and/or additional coursework may be required to meet prerequisites. Contact the department for more details.

You must be admitted to this program for the certificate to appear on your official University transcript.

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Related Programs

Business Administration (M.B.A.)