Earn your conservation communications certificate online
Communicating effectively with a wide variety of audiences is an essential skill for professionals working in conservation-related fields. Creating the right strategy requires careful planning, from messaging to media selection. This program gives you proven tools for developing successful conservation messages, media-relations programs, strategic communication and social media plans, and engaging with leaders and decision-makers.
In a time when information can be rapidly disseminated across dozens of different channels, this program provides much needed environmental communication training for natural resource managers, scientists, researchers, and other practitioners working in the conservation field.
Learn to build communication plans that make an impact
As competition for people’s attention continues to grow, the effectiveness of many conservation initiatives relies heavily on targeted and strategic communications and compelling, relevant messaging. In this program, you will learn how to use approaches rooted in social science and contemporary media communications research and practice to achieve greater success.
Enhance your knowledge and extend your influence. By learning to analyze audiences, create clear and persuasive messaging, and use channels and strategies that will reach the right people at the right time, your communication efforts will be much more productive.
As a student in this program, you will explore:
- Conservation social science and communications theory
- Audience analysis
- Media relations
- New media communications
- Strategies for effective crisis communication
- Social marketing and conservation marketing
- Political and leadership communications
Who should enroll in this program?
This graduate certificate is well-suited for natural resource managers, conservation scientists, nonprofit conservation professionals, environmental communication specialists, environmental educators and other practitioners who are responsible for conservation-related projects but also face increasing demand to explain and substantiate their work to stakeholders, funders, policymakers, the media, and the public.