Fundamentals of new media, including digital and social media, and popular applications are introduced and evaluated with regard to their relevance for conservation communications. New and emerging digital media channels are discussed and evaluated relating to their use and relevance for conservation organizations and management outcomes
Sam Martin is director of MTM China and faculty in the Master of Tourism Management program in the department of Human Dimensions of Natural Resources at Colorado State University. Sam has more than 25 years of industry experience having owned and operated several tourism-oriented businesses and held senior marketing and management positions in up-scale resort and lodging properties, and in institutional fundraising. His current research includes barriers to participation in outdoor recreation among diverse populations, economic inequity in resort towns, as well as visitor motivations in narrative-driven travel itineraries.