In this course, students examine and apply concepts and practices for strategic communications planning and messaging for conservation organizations, programs, and campaigns. Students learn and use frameworks for communications planning for educational, informational, and advocacy campaigns and other strategic programs. Through course topics and assignments, students will develop conservation communications strategies, tactics, messages, media, and evaluations.
Jamie Dahl (she/her) is an instructor in Human Dimensions of Natural Resources and program lead for the Communications for Conservation Graduate Certificate. She is a Doctoral Candidate, in Education and Human Resources Studies at Colorado State University. Her research focus is on diversity and inclusion within the natural resource professions using an environmental justice frame. Her prior work and education experiences include forest management, volunteer management, training, extension outreach, career coaching, education, and research consulting. She has been an active member of the Society of American Foresters for over 20 years and serves as the chair of SAF’s Diversity and Inclusion Working Group. Jamie is also an active Project Learning Tree Facilitator.