BUS 656 - Marketing Strategy and Planning
2 credits
Delivery/Location: Online
Prerequisite
BUS 616 (Financial Reporting and Analysis); BUS 640 (Financial Principles and Practice); BUS 655 (Marketing Management). Prerequisites for this course are strictly enforced. Prerequisites (or equivalent courses) must be completed, or consent from the College of Business must be given prior to registration. If prerequisites are not met or consent has not been granted by the College of Business, you will automatically be dropped from the course and responsible for any associated fees.
Description
Basic marketing strategy analysis, formulation, evaluation and implementation concepts and tools.
This course can be applied towards:
Important Information
Active-duty military, veterans, employees of corporations with an arranged discount program, federal and state employees (CO state employees are not eligible) must contact the MBA Advisors to receive the tuition reduction code prior to registering for courses. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will be given only if you provide the appropriate code at the time of enrollment.
Call (800) 491-4622 ext. 4 or email MBAadvisor@business.colostate.edu for assistance.
Textbooks and Materials
For questions regarding access to RamCT contact MBA Support at (800) 491-4622 x 5 or mbasupport@business.colostate.edu
Required course materials and textbooks are posted in RamCT MBA Information Exchange approximately six weeks prior to the beginning of classes.
Instructors
Tuba Ustuner
Tuba.Ustuner@colostate.edu
