BUS 655 - Marketing Management
2 credits
Delivery/Location: Online
Prerequisite
BUS 635 (Business Economics for the World Market) Prerequisites for this course are strictly enforced. Prerequisites (or equivalent courses) must be completed, or consent from the College of Business must be given prior to registration. If prerequisites have not been met or consent has not been granted by the College of Business, you will automatically be dropped from the course and responsible for any associated fees.
Description
Examines processes of customer value creation (e.g., product development, communications, distribution) and value capture (e.g. pricing).
This course can be applied towards:
Important Information
Active-duty military, veterans, employees of corporations with an arranged discount program, federal and state employees (CO state employees are not eligible) must contact the MBA Advisors to receive the tuition reduction code prior to registering for courses. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will be given only if you provide the appropriate code at the time of enrollment.
Call (800) 491-4622 ext. 4 or email MBAadvisor@business.colostate.edu for assistance.
Textbooks and Materials
For questions regarding access to RamCTcontact MBA Support at (800) 491-4622 x 5 or mbasupport@business.colostate.edu
Required course materials and textbooks are posted in RamCT MBA Information Exchange approximately six weeks prior to the beginning of classes.
Instructors
Doug Hoffman
Doug.Hoffman@ColoState.EDU
K. Douglas Hoffman is Professor of Marketing, Partner for Excellence Fellow, and University Distinguished Teaching Scholar at Colorado State University. Doug’s teaching experience at the undergraduate and graduate levels spans nearly 25 years while holding tenure track positions at Colorado State University, The University of North Carolina at Wilmington, and Mississippi State University. Professor Hoffman is an accomplished scholar in the services marketing area and is the author of three textbooks including Services Marketing: Concepts, Strategies & Cases (4e) published by South-Western. Doug's current research and consulting activities are primarily in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education.
