MKT 667 - Services Marketing Management

  • 1 credit

Fundamental concepts and strategies that differentiate the marketing of services from the marketing of tangible goods, including customer satisfaction. This is a partial semester class.

This course can be applied towards:

Prerequisite

BUS 655 (Marketing Management).

Important Information

Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. Call (970) 491-2865 or email mbaadvisor@business.colostate.edu

Textbook and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx

Instructors

Doug Hoffman

(970) 491-2791 | Doug.Hoffman@ColoState.EDU

K. Douglas Hoffman is Professor of Marketing, Partner for Excellence Fellow, and University Distinguished Teaching Scholar at Colorado State University. Doug’s teaching experience at the undergraduate and graduate levels spans nearly 25 years while holding tenure track positions at Colorado State University, The University of North Carolina at Wilmington, and Mississippi State University. Professor Hoffman is an accomplished scholar in the services marketing area and is the author of three textbooks including Services Marketing: Concepts, Strategies & Cases (4e) published by South-Western. Doug's current research and consulting activities are primarily in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education.

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