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MKT 667 - Services Marketing Management

  • 1 credit
View available sections

Fundamental concepts and strategies that differentiate the marketing of services from the marketing of tangible goods, including customer satisfaction. This is a partial semester class.

Prerequisite

BUS 655 (Marketing Management)

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx

Instructors

Douglas Hoffman

9704912791 | doug.hoffman@colostate.edu

Professor