MKT 667 - Services Marketing Management

  • 1 credit

Fundamental concepts and strategies that differentiate the marketing of services from the marketing of tangible goods, including customer satisfaction. This is a partial semester class.

This course can be applied toward:

Prerequisite

BUS 655 (Marketing Management).

Important Information

For questions about this course, please contact mbaadvisor@business.colostate.edu.

Textbooks and Materials

Please consult the CSU Bookstore for textbook information: http://www.bookstore.colostate.edu/home.aspx

Instructors

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