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JTC 425 - Multicultural Communication

  • 3 credits
  • Online

Identify, formulate and implement effective strategies in integrated advertising and communication campaigns to effectively connect with individuals of Hispanic/Latino, African-American and Asian descent as well as the LGBT sub-segments of the general market in the U.S.; consideration of the globalized marketplace and consumers across under-served markets internationally. Junior standing.

Prerequisite

JTC 326 (Online Storytelling and Audience Engagement).