JTC 326 - Online Storytelling and Audience Engagement

  • 3 credits
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By enrolling for JTC 326, students become better researchers, writers and editors in an online world, no matter the discipline, be it public relations or news reporting. The course and its related assignments help participants create digital media clearly, concisely, conversationally and creatively.

Students are introduced to both the tools and strategies of online content-creation as a means of developing the skills needed for multi-platform newsrooms and PR shops.

By the end of the semester, students have a better understanding of the challenges facing both online and traditional journalism today. They will:

• use writing, video and audio to create digital articles for an online magazine;
• create an engaging and conversational social media strategy;
• practice the basics of digital media creation, including video, audio and writing;
• produce an original long-form digital story about a topic that the student is deeply passionate about;
• discuss User Experience in online life and how journalism can and should fit into that.

In short, students leave this course not only with the skills considered vital in today's communication fields, but also a critical understanding of how communicators in digital media best serve society.

This course can be applied toward:


JTC 210 (Newswriting); JTC 211 (Computer-Mediated Visual Communication).

Textbooks and Materials

No textbook is required.


Michael Humphrey


At Colorado State University, Michael Humphrey teaches and researches digital narrative for individuals, news sites and brands. Emphasizing a human-centered design approach, he specializes in building digital communities through innovative, data-driven, approaches to telling stories. He is also a contributor at Forbes.com, where he was one of the early journalists to feature YouTube celebrities as entrepreneurs and entertainment disruptors. Humphrey is currently co-writing a book about YouTube family vlogs. A native of metro Denver, he received a B.A. from William Jewell College, an M.A. from New York University and a Ph.D. from CSU.

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