JTC 301 – Corporate and Professional Communication works from the premise that the successful corporate leaders of tomorrow need to be trained in the effective communication of today. From instant messaging to text messaging to blogging, today’s corporations are embracing new media platforms to communicate their messages internally and externally. As a result, successful corporate employees must not only be comfortable using these new technologies but be able to critically understand how they are changing the landscape of workplace communication.
This class draws upon popular culture (TV shows like The Office, Parks and Recreation, and films like Up in the Air) and engaging, accessible books like Message Not Received to explore how new media platforms are changing the best practices of corporate communication. This course also challenges students to take one writing project, a white paper, through the entire writing process cycle (researching, planning, drafting, revising, editing, and publishing). By the end of the course, students will be able to write more clearly (using both traditional and new communication platforms) and analyze how technology is changing corporate communication.
This course meets the All-University Core Curriculum (AUCC) requirements for Advanced Writing (Category 2) and is approved under gtPathways in the content area of Advanced Writing (GT-CO3).
This course can be applied towards:
CO 150 (College Composition) or HONR 193 (Seminar).
This course was previously titled "Business Communication."
Textbook and Materials
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
- Message Not Received: Why Business Communication is Broken and How to Fix It, 1st Ed. (2015)
- Successful Writing at Work: Concise (2015)
Linnea Ward is an instructor and Ph.D. Candidate with CSU's Department of Journalism and Media Communication. She earned her B.A. in Communication Studies from Grove City College and M.A. in Communication Studies from Colorado State University. Her research centers on media selection and usage, instructional communication, and interpersonal communication. She also has professional experience in instructional design (with a particular emphasis in online learning), human resources, and technical communication.