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This course is designed to provide an overview of consumer behavior. Often times, effective marketing practices center on understanding and satisfying consumers' needs and wants. The focus of the course is to understand the role of consumers in society and on its relevance to marketing managers.
This course can be applied towards:
Admission to a College of Business graduate program or instructor permission.
Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Students must be admitted to the MBA Program to receive this discount. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. Call (970) 491-2865 or email mbaadvisor@business.colostate.edu
Required course materials and textbooks are posted on the MBA Student Resource Guide approximately four weeks prior to the beginning of class. For questions regarding course materials contact mbaadvisor@business.colostate.edu