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This course is designed to provide an introductory overview of social web marketing. The growth of the World Wide Web has changed the way we approach marketing. Web marketing has a strong distinction over other forms of marketing, and it stands to be an important tool for the future. The topics covered in this course include social media, website management, content marketing, web analytics, and search engine optimization. This course features lectures, class discussions, and practical hands-on activities. You will need access to a computer (laptop) for this course.
This course can be applied towards:
Admission to a College of Business graduate program or instructor permission.
Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Reduction of tuition will not be given if you do not provide the appropriate code at the time of registration. Call (970) 491-2865 or email mbaadvisor@business.colostate.edu
Required course materials and textbooks are posted on the MBA Student Resource Page approximately six weeks prior to the beginning of class. For questions regarding course materials contact mbaadvisor@business.colostate.edu