This 2-day workshop will explore designing appropriate products for Bottom-of-the-Economic-Pyramid markets. Specific topics will include stakeholder analysis, establishing a "point of view," human-centered design research, field data synthesis, brainstorming and qualitative concept evaluation. The course will include a brief field work component, to incorporate primary research into the product design process.
This course can be applied towards:
Admission to a College of Business graduate program.
Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Reduction of tuition will be given only if you provide the appropriate code at the time of enrollment.
Call (800) 491-4622 ext. 4 or email MBAadvisor@business.colostate.edu for assistance.
Textbooks and Materials
Required course material and textbooks are posted in RamCT MBA Information Exchange approximately six weeks prior to the beginning of classes.
For questions regarding access to RamCT contact MBA support at email@example.com