This course is an integrative capstone course dealing with the processes, methods and steps involved in starting and growing small to mid-size business ventures with special emphasis on new venture creation, social entrepreneurship, and corporate entrepreneurship. Prior business courses encouraged students to focus solely on one of the functional areas (e.g. marketing, finance, accounting) and to view problems in terms of that one discipline. In BUS 405A, your view of the organization is from the perspective of the entrepreneur or top executive and requires you to consider the entire organization.
This course begins at the macro level exploring the impact of entrepreneurship on the economy and progresses to the micro level exploring the individual entrepreneur and new venture creation. Students will develop a greater self-awareness of their fit with entrepreneurial environments and learn the processes of opportunity identification, resource analyses, strategic entry, and opportunity assessment. This will be accomplished through a combination of readings and exercises designed to convey the unique environment of entrepreneurship and new venture creation.
Any two courses from the following:; FIN 305/FIN 300 (Fundamentals of Finance); MGT 305/MGT 320 (Fundamentals of Management); MKT 305/MKT 300 (Fundamentals of Marketing); For nonbusiness majors only.
Textbooks and Materials