The focus of this course is to provide the student with an understanding of marketing strategy and planning, market and buyer analysis, product development, distribution, promotion and pricing. Students in Fundamentals of Marketing will receive a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically this course:
- Provides an understanding of marketing concepts
- Applies learned marketing concepts to real world situations
- Examines the modification of marketing strategy within a changing environment.
Course consists of 16 learning modules to reinforce understanding of the concepts. Video cases and homework problems that have immediate feedback provides the student with the opportunity to apply the concepts addressed in each module. Module components include quizzes, tutorials, crossword puzzles, and other thought provoking activities.
This course requires the use of electronic proctoring through ProctorU, please see http://www.online.colostate.edu/current-students/proctoring.dot for detailed instructions. For students requiring accommodations, please contact Resources for Disabled Students (RDS); for consideration of exceptions outside the scope of RDS, please contact the University Testing Center.
AREC 202 (Agricultural and Resource Economics) or ECON 101 (Economics of Social Issues) or ECON 202 (Principles of Microeconomics). Credit not allowed for both MKT 305 and MKT 300.
Textbook and Materials
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
- Foundations of Marketing (paperback), 5th Ed. (2013)
K. Douglas Hoffman is Professor of Marketing, Partner for Excellence Fellow, and University Distinguished Teaching Scholar at Colorado State University. Doug’s teaching experience at the undergraduate and graduate levels spans nearly 25 years while holding tenure track positions at Colorado State University, The University of North Carolina at Wilmington, and Mississippi State University. Professor Hoffman is an accomplished scholar in the services marketing area and is the author of three textbooks including Services Marketing: Concepts, Strategies & Cases (4e) published by South-Western. Doug's current research and consulting activities are primarily in the areas of sales/service interface, customer service/satisfaction, service failure and recovery, and services marketing education.