The focus of this course is to provide the student with an understanding of marketing strategy and planning, market and buyer analysis, product development, distribution, promotion and pricing. Students in Fundamentals of Marketing will receive a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically this course:
- Provides an understanding of marketing concepts
- Applies learned marketing concepts to real world situations
- Examines the modification of marketing strategy within a changing environment.
Course consists of 16 learning modules to reinforce understanding of the concepts. Video cases and homework problems that have immediate feedback provides the student with the opportunity to apply the concepts addressed in each module. Module components include quizzes, tutorials, crossword puzzles, and other thought provoking activities.
Credit not allowed for both MKT 305 and MKT 300
Textbooks and Materials
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John Weiss has had a relationship with the College of Business at Colorado State University for nearly 40 years; a place from which he completed a Bachelor’s degree in Finance in 1979 and then a Master’s degree in Marketing in 1988. In over 30 years of employment at the COB, he has served in both faculty and senior administrative roles. John began a private sector career in 1979 with Georgia-Pacific Corporation’s Distribution Division where he initially held several product-management positions before moving into outside sales and sales management roles. After completing his graduate degree at CSU, he moved into an academic career joining the CSU College of Business, Department of Marketing, as a faculty member. For over 20 years he has also maintained business relationships with a wide variety of large and small private sector firms providing consulting in both marketing research and sales force management.