The focus of this course is to provide the student with an understanding of marketing strategy and planning, market and buyer analysis, product development, distribution, promotion and pricing. Students in Fundamentals of Marketing will receive a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically this course:
- Provides an understanding of marketing concepts
- Applies learned marketing concepts to real world situations
- Examines the modification of marketing strategy within a changing environment.
Course consists of 16 learning modules to reinforce understanding of the concepts. Video cases and homework problems that have immediate feedback provides the student with the opportunity to apply the concepts addressed in each module. Module components include quizzes, tutorials, crossword puzzles, and other thought provoking activities.
This course can be applied toward:
AREC 202 (Agricultural and Resource Economics) or ECON 101 (Economics of Social Issues) or ECON 202 (Principles of Microeconomics). Credit not allowed for both MKT 305 and MKT 300.
Textbooks and Materials
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
- Essentials of Marketing, 16th Ed.
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John Weiss, a faculty member at Colorado State for 28 years, has taught such courses as distribution channel management, market research and analysis, marketing management, buyer behavior, and integrated marketing communications. He brings a diversity of experience including market development and research consulting work, extensive publishing, and teaching at several major universities.