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This course will introduce you to the fundamentals of primary and secondary data analysis with the aim of applying analytic techniques used by marketers to transform data into decision-making information. The course will instruct you in the concepts, methods, and applications of these research practices. A variety of research approaches will be examined, including methods for collecting primary research as well as analytical methods applied to both primary and secondary data. The use of secondary data from numerous data sources to inform marketing decisions has become more widely accepted in business practice.
Noncredit courses do not produce academic credit nor appear on a Colorado State University academic transcript.
Please note that there are no refunds for open entry courses.
Student will write a problem statement indicating a business problem they are hoping to solve by taking this class and submit it by email. If they do not have a specific problem statement, this is not required.