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BSBB 3062 - Personal Branding for Greater Effectiveness

  • NonCredit
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Your “brand” is what people say about you when you are not in the room. Personal branding is your “story” about what you bring to the table in a host of situations and contexts. It is often said that if we don’t take control of our own brand, other people will. This course will help you explore who you are and what skills and competencies you represent to your community and organization. It will also provide you with tools and strategies to help you directly influence how your value-add is perceived. Get ready to explore three components of personal branding: motivation, position, and connection. Within those three concepts, you will examine core values, personal vision and mission, and creation/revision of personal collateral.

Through this course, you will gain:

• Tools for effectively creating a compelling presence and raising your visibility
• Strategies for taking control of how you are represented to the public
• Techniques for developing a bigger and more authentic representation of you and your skills, value-add, and competencies

Noncredit courses do not produce academic credit nor appear on a Colorado State University academic transcript.

Please note that there are no refunds for open entry courses.

Textbooks and Materials

All materials are supplied within the online course.


Jim LoPresti, Ph.D., PCC, Founder, CohereUs Consulting Int'l

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Jim LoPresti, Ph.D., has worked in both corporate and academic worlds, blending practice and theory, for over thirty five years. He brings proven expertise to his clients in executive coaching, negotiation skills/conflict resolution, leadership through story-telling, resilience and stress management, team building, senior management alignment, introducing and leveraging change, and cultural transformation. With a strong foundation in emotional/social intelligence, he successfully incorporates right and left brain methodologies and neuroplasticity into highly analytical business environments to help inspire “big picture” perspectives.
LoPresti has worked with a broad range of audiences, such as “C” suite executive leaders, senior and middle managers, front line workers, and executive MBA and undergraduate students. Some of the industries where LoPresti has employed his consulting and facilitation skills include large multinational and medium size corporations, private equity firms, academia, information technology, construction, pharmaceuticals and health care, and government. Some of Jim’s clients include: Comcast, Johns-Manville, Century-Link, RJ Reynolds, Sanofi/Adventis Int’l, SAP, UCAR, Oracle, Colorado Dept. of Higher Education, and the National Science Foundation.
LoPresti holds a doctorate in literature from the University of Denver and is a certified professional coach through the International Coach Federation. He was a major contributor to both the first and second editions of Management: A Focus on Leadership by Annie McKee for Pearson/Prentice Hall. Currently, he is a senior instructor at the Business School of the University of Colorado Denver, as well as an independent management/leadership consultant.