This course is designed to provide an introductory overview of social web marketing. The growth of the World Wide Web has changed the way we approach marketing. Web marketing has a strong distinction over other forms of marketing, and it stands to be an important tool for the future. The topics covered in this course include social media, website management, content marketing, web analytics, and search engine optimization. This course features lectures, class discussions, and practical hands-on activities. You will need access to a computer (laptop) for this course.
This course can be applied towards:
Prerequisite
Admission to a College of Business graduate program or instructor permission.
Important Information
Active-duty military, spouses of active military personnel, veterans, federal, and state employees must contact the MBA Advisors to receive the tuition reduction code prior to registering. Reduction of tuition will be given only if you provide the appropriate code at the time of enrollment.
Call (800) 491-4622 ext. 4 or email MBAadvisor@business.colostate.edu for assistance.
Textbook and Materials
Required course material and textbooks are posted on the Online MBA Portal weeks prior to the beginning of classes.
For questions regarding access to RamCT contact MBA support at mbasupport@business.colostate.edu
Instructors
Seung H. (Mark) Lee
mark.lee@business.colostate.edu
Seung Hwan (Mark) Lee is an assistant professor of Marketing at Colorado State University. He earned his Ph.D. in business administration and marketing from the Ivey School of Business at the University of Western Ontario. He completed a master’s degree in business administration at the University of Windsor, Ontario in 2006, and a bachelor’s degree in 2004 in arts, science and economics at McMaster University, Hamilton, Ontario.
Mark’s primary research interests are in the consumer behavior discipline, specifically focusing on the structural dynamics of social networks and its impact on consumers. He also studies the role of materialism in the evolution of consumer networks. His research has appeared in "Journal of Consumer Research," "Journal of Consumer Psychology," and "International Journal of Human Resource Management." This year, Mark teaches an undergraduate level course on Buyer Behavior. Prior to joining CSU, Mark has taught Principles of Marketing at the University of Western Ontario where he was awarded the university-wide Excellence in Teaching Award.