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NRRT 671 - Strategic Management for Travel and Tourism

  • 2 credits

Students will gain an understanding of:

The strategic process in business management within the context of travel and tourism
Internal and extrnal analysis of a travel and tourism business
Strategic choices and what those choices mean within the context of a travel and tourism business
The importance and application of an analysis of risk and its management within the context of a travel and tourism business.

This course can be applied toward:

Textbooks and Materials

Required book:

Strategic Management for Travel and Tourism. Boston:Elsevier

Evans, N., Stonehouse, G., & Campbell, D. 2003

OR

Strategic Management for Travel and Tourism. Taylor & Francis

Evans, N., Stonehouse, G., & Campbell, D. 2012

Instructors

Lina Xiong

(970) 491-5694 | lina.xiong@colostate.edu

Assistant Professor

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