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NRRT 671 - Strategic Management for Travel and Tourism

  • 2 credits
View available sections

Students will gain an understanding of:

The strategic process in business management within the context of travel and tourism
Internal and extrnal analysis of a travel and tourism business
Strategic choices and what those choices mean within the context of a travel and tourism business
The importance and application of an analysis of risk and its management within the context of a travel and tourism business.


Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR)

Textbooks and Materials

Section 801


  • Strategic Management for Tourism, Hospitality and Events (Taylor & Francis Publishing), 3rd Ed. (2019)
    Evans, N.
    ISBN: 9781138345942
    Not available at the CSU Bookstore


Alan Bright
Alan Bright

9704915487 |

Tenured Professor
Prior to earning his Ph.D. in Human Dimensions of Natural Resources, Alan Bright earned a BA in Accounting, an MBA, his CPA certificate, and spent several years working in the private sector in public accounting and banking. He teaches numerous business-related courses in the Masters of Tourism Management program, including Tourism Finance, Tourism Law, and Organizational Management in Tourism.