Marketing theories and concepts and their application within a travel and tourism organizational context. The travel and tourism industry has unique characteristics that create a variety of problems and opportunities specific to that industry and important for tourism marketing professionals.
Students will gain an understanding of:
- Traditional marketing terminology and concepts
- Unique application of marketing principles to the travel and tourism industry
- Marketing strategy and planning in the travel and tourism industry
Textbooks and Materials
Please check the CSU Bookstore for textbook information. Textbook listings are available at the CSU Bookstore about 3 weeks prior to the start of the term.
Prior to earning his Ph.D. in Human Dimensions of Natural Resources, Alan Bright earned a BA in Accounting, an MBA, his CPA certificate, and spent several years working in the private sector in public accounting and banking. He teaches numerous business-related courses in the Masters of Tourism Management program, including Tourism Finance, Tourism Law, and Organizational Management in Tourism.