NRRT 655 - Tourism Marketing Concepts and Applications

  • 2 credits
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Marketing theories and concepts and their application within a travel and tourism organizational context. The travel and tourism industry has unique characteristics that create a variety of problems and opportunities specific to that industry and important for tourism marketing professionals.

Students will gain an understanding of:

  • Traditional marketing terminology and concepts
  • Unique application of marketing principles to the travel and tourism industry
  • Marketing strategy and planning in the travel and tourism industry

Textbooks and Materials

No textbook required

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