This course will provide students with an understanding of the marketing process as it applies to travel and tourism. While general concepts of marketing for travel and tourism are similar to the marketing of other products and services, the travel and tourism industry hs unique characteristics that create a variety of challenges and opportunities specific to and important for tourism marketing professionals.
This course can be applied toward:
Textbooks and Materials
- Marketing for Hospitality and Tourism, 6th Ed. (2014)
Kotler, P., Bowen, J. T., & Makens, J., C.
Not available at the CSU Bookstore