Marketing theories and concepts and their application within a travel and tourism organizational context. The travel and tourism industry has unique characteristics that create a variety of problems and opportunities specific to that industry and important for tourism marketing professionals.
Students will gain an understanding of:
- Traditional marketing terminology and concepts
- Unique application of marketing principles to the travel and tourism industry
- Marketing strategy and planning in the travel and tourism industry
This course can be applied toward:
Textbooks and Materials
Natalie Ooi Ph.D. is a graduate from Monash University, Australia, where she was a Donald Cochrane Scholar, and recipient of the Dean’s Postgraduate Research Excellence Award for the Faculty of Business and Economics. Her PhD research was an ethnographic case study that examined the socio-cultural sustainability of mountain resort tourism development within the community of Steamboat Springs, Colorado. An avid skier and hiker, Natalie is an Australian citizen who has recently relocated to the USA where she is looking forward to being able to actively pursue her outdoor and research interests in the Rocky Mountain West.
Primary research interests center around sustainable tourism development. These include the sustainability of ski area management and development, with particular interest in the complexities of tourism-community and other stakeholder relationships within mountain resort communities. Other research interests pertaining to sustainable tourism include the sustainability of backpacker tourism, and the potential for overlap between backpacker and volunteer tourism.