Apply financial concepts to the management of tourism businesses. Financial accounting aspects of finance, including development and analysis of financial statements are covered. Management accounting aspects of finance include forecasting and budgeting; analysis of profit; and profitability; and working capital management. Application of capital budgeting techniques, time value of money, and business valuation are emphasized.
Sam Martin is director of MTM China and faculty in the Master of Tourism Management program in the department of Human Dimensions of Natural Resources at Colorado State University. Sam has more than 25 years of industry experience having owned and operated several tourism-oriented businesses and held senior marketing and management positions in up-scale resort and lodging properties, and in institutional fundraising. His current research includes barriers to participation in outdoor recreation among diverse populations, economic inequity in resort towns, as well as visitor motivations in narrative-driven travel itineraries.