This course examines the outdoor products industry and the various steps involved in developing an outdoor product and bringing it to market. Focus is placed on identifying and understanding the outdoor products consumer, before product development processes and product aesthetics and functionality are considered. Students will also learn about the unique characteristics of branding, selling, and distributing outdoor products.
Prerequisite
NRRT 530 or concurrent registration.
Instructors
Ethan Billingsley
9704914994
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ethan.billingsley@colostate.edu
Ethan Billingsley is an alumnus of Warner College – earning his B.S. in Natural Resource Recreation and Tourism and his M.S. in Human Dimensions of Natural Resources. He served as director of undergraduate programs in the college from 2008-2018. Additionally, he is an instructor for the Adventure Tourism graduate certificate program in HDNR.
Prior to joining CSU, Ethan worked as both an educator and guide in various capacities. He has led single and multi-day whitewater rafting trips for the last 20 years and is currently a certified raft guide in the state of Colorado. He has climbed all 58 of the Colorado’s 14,000ft mountains and led many CSU groups to those summits as well. He also spent 7 summers working in summer camps where he gained considerable experience in group dynamics and leadership. Additional experience has included work as a rock-climbing instructor, backpacking guide, and sea-kayaking naturalist. Ethan loves learning about the ecology of an area as much as he likes adventuring in it. In his free time, Ethan loves spending as much time as he can with his wife and two sons in the outdoors.
Beth Jensen
Beth.Jensen@colostate.edu
Beth Jensen is Climate+ Strategy Director at Textile Exchange, the leading global nonprofit organization dedicated to accelerating the use of sustainable fibers and materials within the apparel, footwear, and home textiles industries. She oversees the evolution and implementation of Textile Exchange’s Climate+ Strategy, supporting the industry’s efforts to achieve positive outcomes in the areas of climate, biodiversity, soil health, and water. Prior to Textile Exchange, Beth held leadership roles overseeing and driving sustainable materials and products programs at VF Corporation, a Fortune 500 company with a portfolio of outdoor and active brands including Vans, The North Face, Timberland, and Smartwool, and at Outdoor Industry Association, the North American-based trade association for the outdoor apparel, footwear, and gear sector. She holds a B.A. from St. Olaf College and an M.B.A. from the University of Colorado at Boulder Leeds School of Business.
