NRRT 534 - Applications in the Outdoor Products Industry

  • 2 credits
  • Online

Focus is placed on identifying and understanding the outdoor products consumer, product development processes, product aesthetics and functionality, the unique characteristics of branding, selling, and distributing outdoor products, current and future trends, and the diverse career opportunities that exist within the outdoor products industry.

Textbooks and Materials

Textbook is required

Textbook Information:

Let My People Go Surfing: The Education of a Reluctant Businessman-Including 10 More Years of Business Unusual

Penguin

Chouinard, Y.

2016

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