This course examines the outdoor products industry and the various steps involved in developing an outdoor product and bringing it to market. Focus is placed on identifying and understanding the outdoor products consumer, before product development processes and product aesthetics and functionality are considered. Students will also learn about the unique characteristics of branding, selling, and distributing outdoor products.
NRRT 530 or concurrent registration.
Textbooks and Materials
Let My People Go Surfing: The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual (2016)
Ethan Billingsley is an alumnus of Warner College – earning his B.S. in Natural Resource Recreation and Tourism and his M.S. in Human Dimensions of Natural Resources. He served as director of undergraduate programs in the college from 2008-2018. Additionally, he is an instructor for the Adventure Tourism graduate certificate program in HDNR.
Prior to joining CSU, Ethan worked as both an educator and guide in various capacities. He has led single and multi-day whitewater rafting trips for the last 20 years and is currently a certified raft guide in the state of Colorado. He has climbed all 58 of the Colorado’s 14,000ft mountains and led many CSU groups to those summits as well. He also spent 7 summers working in summer camps where he gained considerable experience in group dynamics and leadership. Additional experience has included work as a rock-climbing instructor, backpacking guide, and sea-kayaking naturalist. Ethan loves learning about the ecology of an area as much as he likes adventuring in it. In his free time, Ethan loves spending as much time as he can with his wife and two sons in the outdoors.