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NRRT 531 - Building an Adventure Tourism Enterprise

  • 2 credits

Entrepreneurial skills and know-how to successfully build an adventure tourism enterprise. As most adventure tourism businesses are small-to-medium enterprises, there is a need for students to understand the fundamentals of how to develop an adventure tourism concept and turn it into a successful business.

This course can be applied toward:

Textbooks and Materials

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Eva Mossberg

Eva (she/her/hers) is a leader, innovator and adventuresome expert in the field of sustainable tourism. Her experience and broad range of skills span across 20+ years and include both undergraduate and graduate degrees in hospitality, tourism and travel; all facets of domestic and international operations and logistics for various global educational tours and programs, from program development and risk management protocols to sourcing new destinations and strategic partnerships across Europe. She is currently the North America Community Lead and Partner Coordinator for the Adventure Travel Trade Association.

Having grown up in Stockholm, Sweden, Eva’s international explorations began early on: At nineteen years of age, on a quest for adventurous experiences, she waved her native Sweden goodbye from the deck of a 44’ sailboat, and never looked back. What ensued was, and continues to be, a life full of rich learning experiences that have included sailing across the Atlantic Ocean, volunteering at the first ever conference on ecotourism, crossing the Andes on horseback and living in the West Indies, Portugal and, since 1994, the U.S.A. Eva is based north of Boston, MA and loves anything and everything outdoors.