This course examines management considerations for the successful operation of a ski area. Weekly focus is given to the various departments, and how each contributes to the ski area experience as a whole. This includes mountain operations, risk management, ski school, rental and retail operations, food and beverage service, and lodging. Students will learn how each of these departments function, along with the various skills required to address the issues and challenges faced in everyday operations. Additional emphasis is also placed on employee training and management, as well as leadership development.
This course can be applied toward:
While students must have earned an undergraduate degree before applying to the Ski Area Management Certificate, individual courses can be taken by undergraduate students. This can be to satisfy the requirements of an undergraduate degree or as a part of the Ski Area Management Graduate Certificate. Keep in mind that if credits from this course are counted towards an undergraduate degree, it is not possible to also count them towards the Ski Area Management Graduate Certificate.
Undergraduate students should consult an Academic Support Coordinator or Student Financial Services prior to enrollment to determine how this course may affect the cost of your undergraduate degree and financial aid status.
Textbooks and Materials
Sam Martin is director of MTM China and faculty in the Master of Tourism Management program in the department of Human Dimensions of Natural Resources at Colorado State University. Sam has more than 25 years of industry experience having owned and operated several tourism-oriented businesses and held senior marketing and management positions in up-scale resort and lodging properties, and in institutional fundraising. His current research includes barriers to participation in outdoor recreation among diverse populations, economic inequity in resort towns, as well as visitor motivations in narrative-driven travel itineraries.