This course is designed to provide students with an overview of ski area management and the ski industry, particularly within a North American context. Focus is on the historical development of the industry, and the maturation of the sport over the years. Key industry trends and societal influences affecting the growth and future trajectory of the industry are also examined. This is in addition to industry consolidation and the rise of the mega pass, the push towards year-round mountain resort development, and the importance of improving beginner trial, conversion and retention is also emphasized. A look to the future also examines the importance of taking a more proactive approach to globalization, mobility, technological advancement and other drivers, particularly as guests continue to demand greater convenience, quality, and accessibility from their travel experiences.
This course can be applied toward:
While students must have earned an undergraduate degree before applying to the Ski Area Management Certificate, individual courses can be taken by undergraduate students. This can be to satisfy the requirements of an undergraduate degree or as a part of the Ski Area Management Graduate Certificate. Keep in mind that if credits from this course are counted towards an undergraduate degree, it is not possible to also count them towards the Ski Area Management Graduate Certificate.
Undergraduate students should consult an Academic Support Coordinator or Student Financial Services prior to enrollment to determine how this course may affect the cost of your undergraduate degree and financial aid status.
Textbooks and Materials
Natalie Ooi Ph.D. is a graduate from Monash University, Australia, where she was a Donald Cochrane Scholar, and recipient of the Dean’s Postgraduate Research Excellence Award for the Faculty of Business and Economics. Her PhD research was an ethnographic case study that examined the socio-cultural sustainability of mountain resort tourism development within the community of Steamboat Springs, Colorado. An avid skier and hiker, Natalie is an Australian citizen who has recently relocated to the USA where she is looking forward to being able to actively pursue her outdoor and research interests in the Rocky Mountain West.
Primary research interests center around sustainable tourism development. These include the sustainability of ski area management and development, with particular interest in the complexities of tourism-community and other stakeholder relationships within mountain resort communities. Other research interests pertaining to sustainable tourism include the sustainability of backpacker tourism, and the potential for overlap between backpacker and volunteer tourism.