This course is designed to provide students with an overview of ski area management and the ski industry, particularly within a North American context. We begin by focusing on the historical development of the industry, from ski areas to resort destinations, and the maturation of the sport over the years. Key industry trends and societal influences affecting the growth and future trajectory of the industry are also examined. In particular, focus is placed on industry consolidation and the rise of the mega pass, as well as the push towards year-round mountain resort development. The current status of the industry and the importance of improving beginner trail, conversion and retention is also emphasized. A look to the future then examines the importance of taking a more proactive, rather than reactive, approach to globalization, mobility, technological advancement and other drivers, particularly as guests continue to demand greater convenience, quality, and accessibility from their travel experiences.
This course can be applied toward:
While students must have earned an undergraduate degree before applying to the Ski Area Management Certificate, individual courses can be taken by undergraduate students. This can be to satisfy the requirements of an undergraduate degree or as a part of the Ski Area Management Graduate Certificate. Keep in mind that if credits from this course are counted towards an undergraduate degree, it is not possible to also count them towards the Ski Area Management Graduate Certificate.
Undergraduate students should consult an Academic Support Coordinator or Student Financial Services prior to enrollment to determine how this course may affect the cost of your undergraduate degree and financial aid status.
Textbooks and Materials