Future leaders in the tourism industry should have an understanding of the different approaches
for tourism marketing in order to develop a sound background in the field. This course will
address the forces that drive change in the tourism marketplace; and how marketing managers
can most effectively position their services, destination and products, through a systems
approach, in order to capture today’s traveler. This course will introduce basic concepts and
skills in tourism marketing examined through problems and characteristics specific to the
tourism industry.
