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NRRT 372 - Tourism Promotion

  • 3 credits
View available sections
Explores different approaches for tourism marketing to develop a sound background in the field. Addresses the forces that drive change in the tourism marketplace; how marketing managers can most effectively position their services, destination and products, through a systems approach to capture today's traveler. Basic concepts & skills in tourism marketing examined through problems and characteristics specific to tourism.

Textbooks and Materials

Section 801


  • Marketing for Hospitality and Tourism, 7th Ed. (2016)
    Kotler, P., Bowen, J. T., & Makens, J., C.

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.

ISBN-10: 0134151925; ISBN-13: 9780134151922


Lina Xiong

9704915694 |

Assistant Professor