NRRT 372 - Tourism Promotion

  • 3 credits

Future leaders in the tourism industry should have an understanding of the different approaches
for tourism marketing in order to develop a sound background in the field. This course will
address the forces that drive change in the tourism marketplace; and how marketing managers
can most effectively position their services, destination and products, through a systems
approach, in order to capture today’s traveler. This course will introduce basic concepts and
skills in tourism marketing examined through problems and characteristics specific to the
tourism industry.

This course can be applied toward:

Textbooks and Materials

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.


  • Marketing for Hospitality and Tourism, 7th Ed. (2016)
    Kotler, P., Bowen, J. T., & Makens, J., C.

ISBN-10: 0134151925; ISBN-13: 9780134151922


Lina Xiong

(970) 491-5694 |

Assistant Professor

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