Overview: Students will utilize lectures, course readings, guest lectures, and case studies to learn practical tools for the management of media and communication technologies in for-profit and non-profit organizations and government agencies.
Course Objectives: On completion of the course, students will be able to:
• Describe how existing communication modes are evolving in response to developments in digital technology.
• Solve communication management problems that involve media/digital technologies in organizations.
• Explain how the Internet affects telecommunication, media usage, and communication industries on a global basis.
• Describe how applications such as social networks and new visualization technologies can be used effectively for internal and external communication.
Course Organization: The course will be organized into two-week segments based on five unique communication technology management themes. These are: managing social media usage by the public to achieve organizational communication goals; managing new visualization technologies such as virtual and augmented reality for building online audiences; managing game attributes creatively to build customer/client affinity for an organization, message, or product; managing internal communications regarding information technology policies in an organization; studying the management of message design related to key technological developments such as the Internet of Things and digital devices such as Alexa, Siri, Cortana, and Google Assistant.
This course can be applied toward:
Textbooks and Materials
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
- Digital Universe, 1st Ed. (2012)
Seel, Peter B.
- Media Management: A Casebook Approach, 5th Ed. (2016)
Hollifield, Wicks, Sylvie & Lowrey