This is an applied graduate-level seminar on managing digital media projects and campaigns with the public and in organizations. We will utilize contemporary case studies involving communication and media management as key learning projects in this course.
Strategic communication planning requires the on-going assessment of the client’s strengths and weaknesses and those of the competition (or competition for the viewer’s attention in a crowded media universe). Planning a successful communication campaign or project is dependent on the implementation of carefully targeted messages in a variety of selected media.
At the completion of this course each student will be able to:
• Solve communication management problems that involve the development of creative strategies and tactics to communicate the client’s messages to internal staff or carefully defined publics.
• Creatively identify the ideal media channels to effectively communicate the client’s selected messages.
• Create a proactive solution to an ethical communication dilemma in a company or organization.
• Explain how to manage creative teams who may be working across local, national, or international sites.
• Describe how applications such as social networks can be used strategically for internal and external digital communication in organizations.
This course includes guest speakers, case studies, and group work through synchronous lectures on Zoom. Attendance is expected Wednesday evenings, 6:00 - 8:50 pm Mountain Time.
Textbooks and Materials
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
- Strategic Communications for PR, Social Media and Marketing, 7th Ed. (2016)
Wilson, Ogden & Wilson
Linnea Sudduth Ward is an instructor in the Department of Journalism and Media Communication. Dr. Ward's recent research interests focus on people's communication about and perceptions of social norms across contexts like technology platforms and culture. For example, her dissertation research considered how a group of "trailing wives"--or, women who move for their partners' needs rather than their own--used social media to practice resilience.
Dr. Ward's personal academic experiences deeply influence her approach to online course instruction. Throughout her time as an undergraduate and graduate student, she completed several online courses. As a result, she is particularly passionate about integrating varied learning activities into courses, providing substantial feedback on course assignments, and clearly outlining course expectations (particularly, grading expectations). Additionally, given her personal interest in popular culture, Dr. Ward enjoys integrating movies and television shows into coursework.