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How do you plan a successful communication campaign? How do you craft effective messages to your target audiences for various media channels? Learn how to assess your client’s strengths and weaknesses—as well as those of the competition—to capture the viewer’s attention in our crowded media universe. In a collaborative and creative digital classroom, students will examine best practices for cultivating trust between an organization and its key publics through strategic communication.
The course is designed to help you:
This course includes guest speakers, case studies, and group work through synchronous lectures on Zoom. Attendance is expected Monday evenings, 6:00 - 8:50 pm Mountain Time.
Section 720
Required
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
Professor Johnson earned her Ph.D. and M.S. in Public Communication and Technology in the Department of Journalism and Media Communication (JMC) here at Colorado State University (CSU). She earned her B.A. in Journalism and Mass Communication with an emphasis in magazine writing from Iowa State University (ISU). Additionally, she holds a home design and staging certification and runs an interior styling business called The Collected Self.
Dr. Johnson teaches courses in media studies, advertising, strategic writing, and corporate business communication. Her research interests include creativity, consumption, identity, media and cultural studies, environmental communication, and feminism.
Professor Johnson believes in the power of using digital platforms, such as Pinterest and Instagram, to become inspired, fuel your passion, and bring your dreams to life. Her book, Feminism, self-presentation, and Pinterest: The Labor of Wedding Planning, explores these ideas from an academic perspective.