JTC 550 - Public Relations

  • 3 credits
View available sections

Contemporary public relations principles and practices.
Graduate standing.

This course can be applied toward:

Textbooks and Materials

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.

Required

  • Building a StoryBrand: Clarify Your Message So Customers Will Listen (2017)
    Miller, Donald
    ISBN: 0718033329
  • Damage Control: The Essential Lessons of Crisis Management (Revised Edition) (2011)
    Dezenhall, Eric and Weber, John
    ISBN: 1935212249
  • The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand, 1st Ed. (2011)
    LeFever, Lee
    ISBN: 1118374584

Instructors

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