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JTC 545 - Organizational Media Production

  • 3 credits

How do organizations and corporations utilize compelling media productions that resonate with their varied audiences?  As a corporate media producer, how do you conceive, design, and create media content that meets those needs?  Organizational and corporate media production is a unique and challenging industry that serves many different audiences including customers, business partners, employees and the general public. In this course, you will examine how organizations and corporations build and nurture their branding. You will study how organizations manage the ever-changing public perceptions of an organization including its reputation and products. Then, you will practice handling an internal or external media crisis through effective communication and storytelling production of media content.

This course is designed to help you:

  1. Recognize the many types of effective media productions that are utilized on behalf of organizations and corporations.
  2. Examine the challenges organizational producers and project managers face in creating specific and unique media projects.
  3. Explore the resources for organizational producers and project managers that provide the best chance for success.

Important Information

In addition to the in-person class meetings, there may be an online component to this course.

Instructors

Steven Weiss
Steven Weiss

steven.weiss@colostate.edu

Steve Weiss is a Master Instructor and the Special Projects Coordinator in the Journalism and Media Communication department at CSU with 25+ years of experience as a television reporter, host and producer at various television markets including Denver, and he has worked on programs for ESPN, FOX Sports, Outdoor Channel and PBS.  He has won more than 30 national and regional awards for news and marketing presentations including an Emmy nomination, Associated Press, United Press International, National Press Photographer’s Association, PRSA, BMA and 15 Telly Awards recognizing excellence in corporate and cable television production.

Weiss teaches classes in video production, writing, and corporate multimedia.  He also produces documentary programs for the Colorado Film Commission and Denver area PBS television stations.