JTC 526 - Digital Media Writing and Production

  • 3 credits

Online Storytelling and Audience Engagement is developed for the Master of Communications and Media Management (M.C.M.M.). The purpose of the course is to develop leadership skills within the ever-changing world of digital communication and, ultimately, fostering a media environment that builds community around content. Graduate standing.

In this course, we will:

  • Adopt the tools and theories of human-centered design to address challenges and opportunities facing digital communication;
  • Work on solutions to storytelling problems that involve digital tools and platforms;
  • Examine the human and digital resources necessary to build loyal communities around vital information for news and brands;
  • Parse the potential and drawbacks of major digital channels, including ethical considerations;
  • Use analytics to find actionable steps in improving a brands' messaging and targeting of potential community;
  • Build a real-world concept for a transmedia campaign that evokes co-creation with users.

This course can be applied toward:


Admission into the MCMM program.

Textbooks and Materials

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.


  • Media Management: A Casebook Approach, 5th Ed. (2016)
    Hollifield, Wicks, Sylvie & Lowrey


Michael Humphrey


At Colorado State University, Michael Humphrey teaches and researches digital narrative for individuals, news sites and brands. Emphasizing a human-centered design approach, he specializes in building digital communities through innovative, data-driven, approaches to telling stories. He is also a contributor at Forbes.com, where he was one of the early journalists to feature YouTube celebrities as entrepreneurs and entertainment disruptors. Humphrey is currently co-writing a book about YouTube family vlogs. A native of metro Denver, he received a B.A. from William Jewell College, an M.A. from New York University and a Ph.D. from CSU.

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