JTC 526 - Digital Media Writing and Production

  • 3 credits
View available sections

Online Storytelling and Audience Engagement is developed for the Master of Communications and Media Management (M.C.M.M.). The purpose of the course is to develop leadership skills within the ever-changing world of digital communication and, ultimately, fostering a media environment that builds community around content. Graduate standing.

In this course, we will:

  • Adopt the tools and theories of human-centered design to address challenges and opportunities facing digital communication;
  • Work on solutions to storytelling problems that involve digital tools and platforms;
  • Examine the human and digital resources necessary to build loyal communities around vital information for news and brands;
  • Parse the potential and drawbacks of major digital channels, including ethical considerations;
  • Use analytics to find actionable steps in improving a brands' messaging and targeting of potential community;
  • Build a real-world concept for a transmedia campaign that evokes co-creation with users.

This course can be applied toward:

Prerequisite

Admission into the MCMM program.

Textbooks and Materials

Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.

Required

  • Media Management: A Casebook Approach, 5th Ed. (2016)
    Hollifield, Wicks, Sylvie & Lowrey

Instructors

Michael Humphrey

michael.humphrey@colostate.edu

At Colorado State University, Michael Humphrey teaches and researches digital narrative for individuals, news sites and brands. Emphasizing a human-centered design approach, he specializes in building digital communities through innovative, data-driven, approaches to telling stories. He is also a contributor at Forbes.com, where he was one of the early journalists to feature YouTube celebrities as entrepreneurs and entertainment disruptors. Humphrey is currently co-writing a book about YouTube family vlogs. A native of metro Denver, he received a B.A. from William Jewell College, an M.A. from New York University and a Ph.D. from CSU.

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