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JTC 526 - Digital Media Writing and Production

  • 3 credits
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Online Storytelling and Audience Engagement is developed for the Master of Communications and Media Management (M.C.M.M.). The purpose of the course is to develop leadership skills within the ever-changing world of digital communication and, ultimately, fostering a media environment that builds community around content. Graduate standing.

In this course, we will:

  • Adopt the tools and theories of human-centered design to address challenges and opportunities facing digital communication;
  • Work on solutions to storytelling problems that involve digital tools and platforms;
  • Examine the human and digital resources necessary to build loyal communities around vital information for news and brands;
  • Parse the potential and drawbacks of major digital channels, including ethical considerations;
  • Use analytics to find actionable steps in improving a brands' messaging and targeting of potential community;
  • Build a real-world concept for a transmedia campaign that evokes co-creation with users.


Admission into the MCMM program

Important Information

In addition to the in-person class meetings, there may be an online component to this course.

For questions or more information about this course, please contact Program Coordinator, Dakota Cotner.

Textbooks and Materials

Readings and materials are curated by the instructor from the latest media capturing trends and best practices in digital storytelling.