Online Storytelling and Audience Engagement is developed for the Master of Communications and Media Management (M.C.M.M.). The purpose of the course is to develop leadership skills within the ever-changing world of digital communication and, ultimately, fostering a media environment that builds community around content. Graduate standing.
In this course, we will:
- Adopt the tools and theories of human-centered design to address challenges and opportunities facing digital communication;
- Work on solutions to storytelling problems that involve digital tools and platforms;
- Examine the human and digital resources necessary to build loyal communities around vital information for news and brands;
- Parse the potential and drawbacks of major digital channels, including ethical considerations;
- Use analytics to find actionable steps in improving a brands' messaging and targeting of potential community;
- Build a real-world concept for a transmedia campaign that evokes co-creation with users.
IMPORTANT: The class meets via Microsoft Teams from 6:00 - 9:00 p.m. on Tuesdays and Thursdays. This course requires students to attend a full-day Saturday intensive session. Please contact the instructor for further information about this requirement.
This course can be applied toward:
Admission into the MCMM program.
The class meets via Microsoft Teams from 6:00 - 9:00 p.m. on Tuesdays and Thursdays. This course requires students to attend a full-day Saturday intensive session. Please contact the instructor for further information about this requirement.
Textbooks and Materials
Readings and materials are curated by the instructor from the latest media capturing trends and best practices in digital storytelling.