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This course blends managerial and theoretical perspectives in an examination of sales strategies, sales tactics and best practices in professional selling. The primary context for the course is business-to-business (B2B) selling, although many of the course concepts are relevant for direct-to consumer situations. The course examines the entire sales process, with particular emphasis on relationship selling, planning and delivery of sales presentations, and trust-building techniques.
Noncredit courses do not produce academic credit nor appear on a Colorado State University academic transcript.
Student will write a problem statement indicating a business problem they are hoping to solve by taking this class and submit it by email. If they do not have a specific problem statement, this is not required.