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BSLL 4107 - Best Practices in Professional Selling: Chart the Course for Successful Sales Outcomes Based on a Strong Link to Buyer Behavior

  • Noncredit
  • Fort Collins

This course blends managerial and theoretical perspectives in an examination of sales strategies, sales tactics and best practices in professional selling. The primary context for the course is business-to-business (B2B) selling, although many of the course concepts are relevant for direct-to consumer situations. The course examines the entire sales process, with particular emphasis on relationship selling, planning and delivery of sales presentations, and trust-building techniques.

Noncredit courses do not produce academic credit nor appear on a Colorado State University academic transcript.

Important Information

Student will write a problem statement indicating a business problem they are hoping to solve by taking this class and submit it by email. If they do not have a specific problem statement, this is not required.