This course focuses on marketing and all aspects of the enterprise, including the production, land and forage resources. All potential products and marketing opportunities at different stages of production are discussed. The various benefits and costs of different marketing alternatives are explored. Students learn how to evaluate different marketing alternatives and compare them to operational objectives to arrive at the best available marketing decision.
This course has print-based exams that require a proctor. Exams may be taken at the University Testing Center at Colorado State University, or at an accredited College or University Testing Center in your area. To request to take your exam at an accredited testing site in your area, please submit a Proctor Identification Form at least two weeks prior to the first exam in the course.
This course can be applied towards:
Ph.D. Meat Science, Texas A&M University; M.S. Animal Nutrition, Texas A&M University; B.S. Animal Sciences, Angelo State University
Dr. Peel is an Assistant Professor at Colorado State University and is the coordinator for the Integrated Resource Management master's program. He helped develop this innovative graduate program in IRM and routinely guest lectures in a variety of College of Agricultural Sciences courses.