This course focuses on marketing and all aspects of the enterprise, including the production, land and forage resources. All potential products and marketing opportunities at different stages of production are discussed. The various benefits and costs of different marketing alternatives are explored. Students learn how to evaluate different marketing alternatives and compare them to operational objectives to arrive at the best available marketing decision.
This course can be applied toward:
Dr. Koontz is a professor in the Department of Agricultural and Resource Economics and has been a faculty member at Colorado State University since January 1998. He has a B.S. and M.S. in agricultural economics from Virginia Polytechnic Institute and State University and a Ph.D. in agricultural economics from the University of Illinois. He was on faculty at Oklahoma State University for six years and Michigan State University for two years prior to joining Colorado State University.
Dr. Koontz works in the area of commodity marketing, risk management, price analysis, and industrial organization. He has co-authored the second edition of Agricultural Futures and Options: Principles and Practice, with Wayne D. Purcell.
His responsibilities at Colorado State University include research, teaching, and outreach. His teaching program includes graduate courses in research methods and agricultural markets and undergraduate courses in agricultural and commodity marketing. His research and outreach programs are in the areas of commodity market and price analysis, futures markets and risk management, and market organization and performance. His research focuses largely on livestock and meat product markets. He was a member of a multi-institution research team that worked on the cattle and beef portion of the Congressionally-mandated 2007 USDA Grain Inspection Packers and Stockyards Administration Livestock and Meat Marketing Study.