Lina Xiong

Assistant Professor, CSU

Dr. Lina Xiong is an Assistant Professor in the Department of Human Dimensions of Natural Resources at Colorado State University. She is also called “Dr. Bear” because her last name in Chinese means “bear”. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear has taught many business courses in the College of Business in Marshall University. Her teaching assignment in CSU includes tourism strategic management, tourism marketing, and advanced lodging in the MTM program. She is also responsible for developing several MTM courses in mandarin. Dr. Bear’s research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation titled “Employee brand internalization: the central route to a brand aligned workforce” has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). In addition, she has worked in hospitality and tourism businesses in China and in the U.S. She also has a cat named “Mulan”.