Sam Martin

Instructor, CSU

Mr. Sam Martin is currently a Ph.D. candidate in heritage tourism in the department of Human Dimensions of Natural Resources at Colorado State University. Sam has more than 25 years of industry experience having owned and operated several tourism-oriented businesses. He has also held senior marketing and management positions at up-scale resort and lodging properties and in institutional fundraising.

Sam lives in Fort Collins with his wife, Joni, and his son, Timothy, two golden retrievers, Jake and Molly, and the head of the house cat. Joni and Sam have two older sons: Matt, a CSU alumnus, and Mike, a graduate of UC Denver. Both are currently pursuing careers in music.