Tourism Management Master of Tourism Management (M.T.M.)

Course Descriptions

NRRT 600 – Tourism Industry Concepts and Practices

This course will help improve your understanding of tourism industry concepts, applications, processes, and practices across multiple domains of the industry. The focus is on principles for creating experiences in the experience economy and their implication on the supply and demand components of the industry.

Course objectives:

  • To increase awareness of the multi-layered essence of the tourism phenomena
  • To improve understanding of main principles for developing tourism experiences
  • To develop skills of how to base decision-making processes in the tourism industry on theoretical foundations and a systemic approach
  • To develop awareness of how human motivations and environment influence industry trends
NRRT 601 – Quantitative Analysis in Tourism I

This course will help you understand statistical concepts and applications of decision methods in tourism. Emphasis is placed on understanding data manipulation techniques and what statistics are appropriate for addressing applied decision-making problems.

Course objectives:

  • To provide an overview of the major statistical techniques used by tourism researchers
  • To provide guidelines for understanding what types of statistical techniques are appropriate for analyzing selected types of tourism research questions
  • To learn how to conduct data analysis using IBM SPSS (i.e., Statistical Package for the Social Sciences)
  • To provide experience interpreting SPSS computer printouts and constructing data tables/figures for communicating with technical and non–technical audiences
  • To provide assistance and experience in critically evaluating statistical analyses presented in published tourism literature
NRRT 602 – Quantitative Analysis in Tourism II

In this course, you will explore sources and applications of data for decision-making and solutions in tourism using both domestic and international resources.

Course objectives:

  • Students will analyze the quantitative and qualitative issues and approaches to decision making in tourism.
  • Learners will identify and prioritize quantitative and qualitative resources that are employed in the tourism industry.
  • Learners will be able to use quantitative and qualitative tourism resources and applications as they apply to regions and countries throughout the world.
NRRT 610 – Natural Resource Management and Tourism

This course will help you understand the impact and dependence on natural resources the tourism industry has on a local, regional, and global scale. The potential for tourism growth, diversification, and sustainability at any destination is linked to how natural resources are currently being used locally and globally, and potential changes in land, sea, and natural resource use and condition. Natural resource risks must be taken into consideration for tourism planning.

Students will gain the understanding of:

  • the dependence of tourism on sustainable natural resource management,
  • the types and extent of tourism impacts on natural resources,
  • the impacts of poor natural resource stewardship and climate change on tourism activities and destinations,
  • methods for reducing the ecological footprint of tourism activities and destinations, and
  • methods for increasing tourism's contribution to natural resource conservation and management and improving human welfare and livelihoods.
NRRT 615 – Sustainable Tourism Development Foundations

This course is designed to provide an understanding of sustainable tourism development. Theory, practice, history, terminology, and issues in sustainable tourism planning and management will be examined in the context of sustainable livelihoods. Additionally, a comprehensive survey of sustainable tourism components, including motives and behaviors of tourists, natural resources as attractions and destinations, social and resource responsibility, and policies and principles for sustainability will be covered.

Students will be able to:

  • synthesize the definitions, terminology, and concepts of sustainable tourism and how it relates to tourism, livelihoods, and community development via course essays and online discussions;
  • understand the history and development of natural resource attractions and demand for recreation and tourism opportunities at such destinations;
  • identify impacts associated with multiple uses of natural resources for tourism development and apply intervention strategies to mediate the impacts identified;
  • learn and apply planning and management guidelines for sustainable practice in tourism development from a local, national, and international perspective; and
  • learn, apply, and discuss ethics (codes of conduct, compliance, and eco-labeling) in sustainable tourism development for policy development.
NRRT 625 – Communication/Conflict Management in Tourism

This course will improve your understanding of managerial communication skills, negotiation tools, and their implications for effective organizational communication and management of potential conflicts faced by managers in the tourism industry.

Course objectives:

  • To increase the students' awareness of the multiple communication options available to the effective manager
  • To strengthen the students' abilities to assess the communication situation and understand the consequences of making organizational communication choices and different conflict management strategies
  • To improve the students' understanding of and ability to communicate change and apply organizational communication strategies in the context of tourism practice and industry
  • To improve the students' understanding of how oral and written communication functions in tourism organizations
  • To develop the students' skills in analyzing situations, synthesizing the course information, and utilizing the knowledge for effective communication and conflict management in a tourism organization
NRRT 655 – Tourism Marketing Concepts and Applications

This course will provide students with an understanding of the marketing process as it applies to travel and tourism. While general concepts of marketing for travel and tourism are similar to the marketing of other products and services, the travel and tourism industry has unique characteristics that create a variety of challenges and opportunities specific to and important for tourism marketing professionals.

Students will gain an understanding of:

  • traditional marketing terminology and concepts,
  • unique application of marketing principles to the travel and tourism industry, and
  • marketing strategy and planning in the travel and tourism industry.
NRRT 662 – Global Tourism Policy

This course explores the major international policies, trends, and challenges facing tourism and provides an understanding of policies, programs, and regulations and how international tourism is affected.

Course objectives:

  • To develop an awareness of the multitude of factors influencing international tourism policy
  • To understand the important policy and planning issues in international tourism
  • To identify tourism policies and trends across regions and countries across the world
NRRT 671 – Strategic Management for Travel and Tourism

This course will provide students with an understanding of concepts related to starting and and strategically managing businesses within the travel and tourism industry.

Students will gain an understanding of:

  • the strategic process in business management within the context of travel and tourism,
  • internal and external analysis of a travel and tourism business,
  • strategic choices and what those choices mean within the context of a travel and tourism business, and
  • the importance and application of an analysis of risk and its management within the context of a travel and tourism business.
NRRT 679A/B – Current Topics in Nature-Based Tourism

This course explores the integration of course topics of the M.T.M. degree, as well as connection between the travel and tourism issues with broader economic, social, technological, and political issues throughout the world.

Students will increase their understanding of:

  • the connection with and integration of the topics covered by required coursework;
  • the connection and impact of the travel and tourism industry on the economic, social, technological, environmental, and political issues important in the world from a historical, current, and future perspective; and
  • the impacts of economic, social, technological, environmental, and political changes throughout the world on the domestic and international travel and tourism industry.

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