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Business Administration Master of Business Administration (M.B.A.)

Marketing Data Analytics Specialization

Data is the new language of business

Employers of the fastest-growing job markets are looking for professionals with the ability to identify, communicate, and make data meaningful. The current supply for highly-skilled professionals in marketing data analytics is falling short of demand which is expected to only increase as new digital channels and marketing tools are developed.

The online MBA, marketing data analytics specialization, combines 23 credits of core business courses from the CSU College of Business' top-ranked online MBA and 19 credits focused on marketing data analytics. Because the online MBA and the specialization tread on common ground, you'll gain the business foundation and management skills you need to enhance the experience you already have and increase your marketability. In addition, you'll meet the growing industry demands for individuals able to transform raw data into actionable intelligence. From our world-class faculty, you'll learn to apply the fundamental, analytic concepts and methods used to draw insights out of datasets, and how to communicate their significance using the industry's foremost tools.

Learn how you can start driving success in marketing and business through data-driven decision-making.

Career opportunities

Professionals with this MBA degree and specialization are qualified for roles in:

  • Market research and data science
  • Brand management
  • Account management
  • Marketing data management
  • Marketing analyst
  • Marketing support


Required Core Classes: 37 credits

Choose 2 classes from the following 2 credit courses: 4 credits total


Choose 1 MBA elective credit.

Professional enrichment
Computer information systems

Students will not be allowed to register for a class without the appropriate prerequisites.