Application of management concepts to tourism organizations. Topics include managing ethics, diversity, and globalization; planning, decision-making, and competitive advantage; organizational structure and design; leading individuals and groups, and controlling communication and information technology. Discussions, exercises, and case studies will allow students to apply management principles to the tourism organizations.
This is a partial semester course.
This course can be applied toward:
Textbooks and Materials
Textbooks and materials can be purchased at the CSU Bookstore unless otherwise indicated.
Required
- Essentials of Contemporary Management, 7th Ed. (2017)
Jones, G. R. & George, J.M.
ISBN: 978-1-259-54547-1
Instructors
Alan Bright
(970) 491-5487
|
alan.bright@colostate.edu
Tenured Professor
Prior to earning his Ph.D. in Human Dimensions of Natural Resources, Alan Bright earned a BA in Accounting, an MBA, his CPA certificate, and spent several years working in the private sector in public accounting and banking. He teaches numerous business-related courses in the Masters of Tourism Management program, including Tourism Finance, Tourism Law, and Organizational Management in Tourism.