This course will help improve the student's understanding of tourism industry concepts, applications, processes, and practices across multiple domains of the industry. The focus is on principles for creating experiences in the experience economy and their implication on the supply and demand components of the industry.
This course can be applied toward:
Textbooks and Materials
Sam Martin. Instructor and Director of New Enterprise Programs in the department of Human Dimensions of Natural Resources at Colorado State University. Sam specializes in heritage tourism and has more than 25 years of industry experience having owned and operated several tourism-oriented businesses. He has also held senior marketing and management positions in up-scale resort and lodging properties, and in institutional fundraising. Sam lives in Fort Collins with his wife Joni and his son Timothy, two golden retrievers, Jake and Molly, and the head of the house cat. Joni and Sam have two older sons: Matt, a CSU alumnus; and Mike, a graduate of UC Denver. Both are currently pursuing careers in music.