Groups of MBA in Marketing Data Analytics students, in self-managed teams, will focus on a data-driven, marketing problem for the duration of the semester. Students will consult with a business client, together with the course instructor and their teammates to complete a culminating curricular project. Project structure, progress, and deliverables will be formulated and managed by student teams to accomplish business client needs and objectives.
CIS 505 (Database Concepts); CIS 570 (Business Intelligence); CIS 575 (Applied Data Mining and Analytics in Business); CIS 601 (Enterprise Computing and Systems Integration); MKT 651 (Applied Data Analytics) or concurrent registration
Textbooks and Materials
Kelly D. Martin
Dr. Kelly D. Martin is Professor of Marketing and Dean’s Distinguished Research Fellow at Colorado State University in Fort Collins. She joined CSU in 2007, and currently teaches Quantitative Business Analysis across the College of Business MBA Programs. She is coauthor of the book, The Intelligent Marketer’s Guide to Data Privacy. Kelly is incoming Coeditor-in-Chief of the Journal of Public Policy & Marketing. Kelly holds a bachelor’s degree from Gonzaga University, an MBA from the Heider College of Business at Creighton University, and a Ph.D. from the Carson College of Business at Washington State University, where she was Outstanding Graduate Student for Research. Prior to academia, she worked as a marketing director in the assisted living industry.